SEO Cafe Schema And The Different Types That Show Up In Search Results

SEO is a complex endeavor. It takes more than writing SEO optimized copy to get to the top of the search results. Besides, there are little tricks that can help you make the most out of your already conquered positions in the SERPs by boosting your CTR.

SEO schema is one of the things any SEO professional should implement in their projects. This article sheds some light on this matter, for you to gain a better understanding of the positive effects of SEO schema implementation into your websites.

Why use Schema?

The main point of using such elements in your web development or SEO process is to increase the effectiveness of your work. The correct implementation of SEO schema can help you obtain better results with the same input of effort and money. This means that you can earn more money without having to increase your SEO and marketing expenditure.

What is Schema?

Schema markup is a semantic collection of tags you can add to your HTML to make your web pages easier to understand by search engines. This type of structured data helps search engine spiders understand what your content is about. This leads to better relevance of the SERPs for those queries.

In addition, it leads to a higher CTR of those results that display schema markup, due to the fact that search engine users can see at a glance that those specific results could be exactly what they’ve been searching for.

If you’ve used search engines to seek answers or specific information, you may have already noticed your own behavior at the sight of such search results.

If, for instance, you’re seeking accommodations for your next vacation, wouldn’t you click on a search result that displays a five-star rating right off the bat? This rich snippet is a hint that you may have found the ideal place to book for a very good experience.

Schema is a complex system that covers a wide range of activity areas. You can apply it to websites in virtually any industry or niche. Cooking recipes and hotel listings, for instance, can benefit from showcasing user ratings within the search results snippets.

Generally speaking, anything that can bear a rating will display it in the SERPs. As you can easily imagine, search engine users will be more prone to clicking on these results, due to their special formatting and to the additional information they promise to offer.

The average consumer wants to find the most details possible, with a minimum of effort, so they tend to click on such results that stand apart from the crowd.

Different data types that show up in the search results when using SEO schema. If you want to implement this system into your web pages, you have to make sure you understand what kind of data you can display and how to use it to maximize your click-through rate.

The main data types are

  • Boolean
  • Date
  • DateTime
  • Number
  • Text
  • Time

Each of these types includes multiple properties.

For instance, the petsAllowed property within the Boolean type allows users to know at a glance whether a hotel or accommodation facility accepts pets. In some situations, this rich snippet can make all the difference between a search result almost nobody notices and one all pet owners willing to travel click on. Such data types have two possible values, which are True and False.

This is one example of a rich snippet for you to understand how you can use SEO schema to your advantage.

For more details, you should take a look at the Schema.org website, where all such properties, types, and attributes are listed in detail, with their possible values, and with relevant examples.

In conclusion, the implementation of SEO schema has multiple benefits. It helps search engine spiders to understand what your content is about.

At the same time, it helps human users of search engines to see at a glance that a specific result may be the information they’ve been seeking for. The special format of these listings attracts more clicks, thus making your marketing and SEO investment more profitable. All these should determine you to start reading more about Schema and about the best ways to implement it.

Top On-Page SEO Tips For Your Website

On your journey towards creating a top-ranking website, you will come across many different tactics. Some are more effective than others. But ultimately, the more strategies you use the better. You also want to try and master these strategies in order to make them even more effective.

But given that you are just starting this challenge, here are some top on-page SEO tips for your website. And to avoid any confusion, the topic of on-page search engine optimization will also be discussed.

Understanding More About On-Page SEO

On-page SEO basically means everything you do for visibility happens directly on the website. Off-page SEO, for example, will involve tactics like link-building and social media platforms. These help a lot, but your on-page visibility has to be prioritized. From there, you can increase your online presence with off-page strategies.

The following tips are some of the most common and best when it comes to gaining higher rankings and exposure. But you have to execute them with skill if you really want to see a significant difference.

How Fast Is The Loading Speed?

There are many areas in which high-ranking sites compete, and the loading speed can be considered one of the more important ones. Users love speed. And if you want to give your website visitors a good first impression, make sure every page loads almost instantly. If this means getting rid of all the distractions, ads, and pop-ups, then do it.

Every unnecessary aspect of the site that possibly slows down the loading speed is expendable. Because even search engines are going to check the loading time. And if the search engines are not impressed, your site gets placed at the back of the line.

Is The Site Functional And User-Friendly?

On top of the loading speed, you want to pay attention to the functionality of the site. Do all the internal links work as they should? Do users easily get where they want to be and does every page load as it should?

The functionality of the site is critical if you want to keep the bounce rate low and your visibility high. Failing to provide a site that flawlessly goes from one post to the next means losing a valuable edge.

How Well Does The Site Respond To Different Devices?

As you already know, many different devices are used to go online. In fact, about half of online users are utilizing mobile devices for their browsing experience. Now, the critical question you have to ask is how well your site adapts to these different devices?

Thanks to a variety of screen resolutions and rendering software, much more focus has to go into the responsiveness of your website. Because when the site doesn’t cater to certain devices, it will be ignored by search engines too.

Does The Site Provide Quality Content?

Many website owners think they can post any content and still get loads of organic traffic. In other words, they will publish any content they can find, whether it holds any connection to the theme of the website or not. Don’t make the same mistake.

If you want your site to have any hope of success, give your readers something to come back for. Whether it’s entertaining, informative, or just interesting, never let visitors feel like they wasted their time.

Are The Keywords Powerful And Relevant?

The keywords you ultimately choose serve as the direct link to users. Hence the reason for researching popular keywords that are relevant to the content topics. If there is no correlation between the keyword and content, expect to get penalized instead of promoted.

How Many Users Interact With The Site?

One of the best ways you can get search engines to notice your website is through user engagement. In other words, you want users sticking around for long periods of time. And you want them clicking all over the place. Because the more activity your website shows, the more visibility you gain.

Are You Using The Right Plugins?

Finally, ensure you only use the right plugins for the right purpose. Too many plugins will eventually cut into the loading speed and the overall user-experience. This is why you should take the time to research the plugins before installing them.

Of course, there are many other on-page SEO strategies you can use. But these will provide a great starting point.