When it comes to marketing, we often speak about building an amazing sales funnel.
But what exactly does that mean and what makes an amazing sales funnel?
Many people may say that an amazing sales funnel has a landing page with great copywriting, upsells, downsells, and follow-up email campaigns.
But to really design an amazing sales funnel, you have to go a bit deeper and begin looking at human nature.
To design an amazing sales funnel, one that will make you money, you can’t start with the technical side of things like landing pages and free giveaways. First, you have to understand who your customer is and what motivates them.
We call this your customer avatar.
Creating Your Customer Avatar
A lot of marketers think of an avatar as a graphic they use when marketing their business.
This is partly true, but it’s more than just a graphic.
An avatar is a profile of your ideal customer.
It includes a description of who they are and what their needs and goals are.
The reason that I say it includes a description of who they are is because it’s not always easy to describe someone in one word.
For example, someone might be a family man who likes to go fishing during his free time, but he could also be a retired person who likes to travel.
If you’re going to design an amazing sales funnel, you have to think about things like this.
When you are creating your customer avatar, make sure you are as detailed as possible.
The more in-depth you are, the easier it will be to create a sales funnel that will appeal to them.
When you are creating your avatar, keep in mind that you aren’t just creating a persona.
You are also creating their motivation.
A lot of marketers make the mistake of assuming people are just greedy and are after money.
This isn’t the case and it can really hurt you if you make this assumption.
For example, if you assume that your customers are only after money, you will create a sales funnel that is all about bribing and selling to them.
This won’t help you in the long run.
The only way to create a successful funnel is to think about your customers’ motivations, not just their wants and needs.
By understanding what motivates people, you will create an amazing sales funnel that appeals to them and helps them reach their goals.
For example, if you understand that your customers want to make more money, you will create a funnel that offers them an opportunity to make more money.
You will offer them training, a system, or a way for them to sell more stuff.
But if you understand their motivation, you will also understand that they aren’t after the money itself, but rather the thing that money can help them get.
For a family man who wants to make more money, his motivation is more likely to be the family lifestyle with a bigger house, more vacations, and so on.
If you can make enough money to get that lifestyle, then you will be happy.
If you can’t make that much money, you will become disappointed and stop trying, so you need to make enough money to get that lifestyle.
By understanding what your customer’s motivation is, you can create a sales funnel that offers them what they want.
Do this and you’ll build an amazing and profitable sales funnel.
Start A Relationship
Once you’ve created your customer avatar the next step is to identify what you offer that will be the most value to them.
Ideally, you want to identify the following offerings:
- Something you can offer them for free
- A low ticket item, something that’s less than $50
- A mid-priced item, something that’s less than $499
- A high ticket item, something that’s over $1000
Why do you want to identify each of these?
Well, because it’s the secret to becoming wealthy.
1. Something you can offer them for free
First, you want to identify a product or service that you have or can easily create to offer your customer avatar for free.
Why is this important?
It’s going to be the basis for your relationship with them.
Think about it, you want your customer avatar to trust you and to like you, so you can offer them value, right?
If you only offer them a high ticket item or service for $10,000, they aren’t going to trust you and like you.
They will feel uncomfortable and will think you’re just trying to take advantage of them.
But if you offer them a free product or service, this helps them see you as a trustworthy and reliable person.
If you can build a relationship with them and offer them value early on, they will think of you as a friend and will be more open to buying your high ticket items or services.
If you don’t have a product or service that you can offer for free, that’s okay.
You can still offer them a free consultation or a free video.
Think about how to offer them a free service that will help them and that they will appreciate.
This should make them want to continue working with you and help you build your relationship.
2. A low ticket item, something that’s less than $50
Next, you want to identify a low-ticket item.
This is something that’s less than $50.
To build trust.
You have to show your customer avatar that you aren’t just trying to take advantage of them and that you are willing to work with them.
This is also going to help them identify if you are someone they can trust.
If you are a trustworthy and reliable person, they are more likely to trust you with their high ticket item or service.
If you aren’t trustworthy and reliable, they are going to be hesitant to work with you.
When you offer them a low-ticket item, they will get a chance to see how you act and to see if you are trustworthy.
Plus, it’s going to make them like you and want to continue working with you.
This will make it easier for you to offer them something high ticket later on.
3. A mid-priced item, something that’s less than $499
Next, you want to identify a mid-priced item.
This is something that will be somewhere between $50 and $499.
Why a mid-priced item?
Because this is the item that’s going to make you money.
The low ticket item is great because it helps you build a relationship.
But the mid-priced item is also important because it’s going to help you make money.
You have to remember that your customer avatar wants to make money.
If they don’t see that you can help them make money, they aren’t going to trust you and they aren’t going to want to continue working with you.
So even if you have more items than just one high ticket item, you still need to offer some middle ticket items.
This is the item that’s going to make you money, so it’s really important that you create a product or service that you can offer to your customer avatar.
4. A high ticket item, something that’s over $1,000
Finally, you want to identify a high ticket item.
This is something that’s over $1,000.
Why a high ticket item?
Because this is the item that’s going to make you the most money.
Remember, your customer avatar is motivated by profit.
If you can show them that you can help them make the most profit, this will show them that you are a trustworthy and reliable person.
Plus, it will show them that you know what you are doing.
Plus, as I mentioned earlier, it will make them like you and trust you.
If you can show them that you can help them make the most profit, they are going to trust you and they are going to like you.
This is what we call to trust and rapport building.
Think about it, if they like you and trust you, they are more likely to buy from you.
So make sure you are offering them something they want.
This will increase your chances of making the sale.
It’s also going to help you add value to their business, which will help them make more money.
When you understand the psychology behind an amazing sales funnel, you will be able to create a marketing funnel that will make you money.
This is the kind of sales funnel that will make you into a millionaire.
Have you created an amazing sales funnel?
If you create an amazing sales funnel, I want to hear about it!
Post in the comments section below and let me know about what you have created.
If you need help creating your sales funnel, check out our post on GrooveFunnels.