The cornerstone of mobile SEO is making your website as mobile-friendly as possible.
Mobile SEO can be thought of as the cleanup or making sure that your website is mobile-friendly. There are many different ways in which you can deliver mobile-friendly SEO to your website, and there are also many ways to consider the mobile-friendliness of the site you are about to set up or are optimizing.
In mobile SEO, you try to put more SEO power into your website. Within the past couple of years, Google announced it was taking a “mobile-first” approach to ranking websites.
This means that instead of the Google algorithm analyzing your website from a desktop computer, it would be analyzing your website as if from a mobile phone.
This was a huge change in the way that Google approached organic rankings. It required websites to be as optimized as possible for mobile devices.
The main optimizations include:
- Responsive website design
- Website load time
Responsive website design
A responsive website will be one that loads correctly no matter what device you’re using.
Responsive websites help people view a page easily on different screen sizes, particularly mobile phones and tablets. They also make it easier for people to find what they are looking for as they browse your website.
Imagine if your website displayed on a mobile phone taking on the aspect ratio of a full website. The font would be incredibly small and you would have to manually zoom in to an area to read or navigate the website.
I remember in the early days of cell phones that had web browsers, how difficult it was to use normal websites.
They didn’t load correctly, they were incredibly slow, and it was very difficult to use them.
In the end, you want a website that is designed so that it is scalable and adapts to different screen sizes so that you can get visitors from multiple devices (smartphones, tablets, and PCs). You want your responsive website to be one designed to maximize the use of screens by adapting to different screen sizes.
Newer designs load in the correct dimensions whether on your desktop, laptop, tablet, or phone. They are fully responsive, meaning that they have a high visual fidelity for mobile users.
Responsive websites have helped make the Internet much more mobile-friendly and with over 60% of web users primarily using the Internet via their smartphone, it’s more important than ever!
Website load time
This is an area that most websites still need to work on as too many websites load quite show on mobile devices due to the speed of most mobile phone’s Internet connection speed.
Also depending on what type of website hosting you’re using this can also play a big role in a slow website.
If your website has a large number of visitors your web host may not be able to effectively accommodate them all.
For a growing business, a slow website can mean reduced page views, paying high costs for bandwidth or degraded experience for your visitors.
Another problem occurs if your website loads slowly. For example, a slow website will often leave visitors with a bad impression of your website, business, and less interest in using your website.
What are some good strategies to avoid sluggish websites?
The method that I use is to start off with website speed optimization is to run a website speed tool to help explain why a page is loading slowly.
Then I’ll add a couple of features to the page that makes it run faster.
The easiest ways to minimize your site’s load times are by using static content and caching. It’s easy to understand why static content is good as this type of content will load fastest, load quickly and reduce loading time when serving static files to clients.
Implementing a website caching system can also greatly help reduce your website’s load time. A cache works by saving certain elements of your website in a way that allows them to be delivered quickly to your website visitors.
Depending on how much control you have over your web host a caching system can be set up at the server level or through a third-party component if your website uses a CMS. A cache can also be implemented using a CDN (content delivery network) like CloudFlare.
In the end, one of the best ways to ensure the best possible outcome when doing mobile SEO is to invest in Google Mobile Testing.
By continuing to test your website you’ll discover new areas you can further optimize your website’s load time which will greatly help your visitor’s website experience and improve your rankings in Google.