Some Ecommerce SEO Tips To Boost Your Business

If you are doing online business, it is really important for you to have a functional website. Your customers should be able to find your website easily without experiencing any problem. Investing in your website is one of the best ways to increase the traffic to your page. Increased traffic translates to increased sales if you are able to convert most of the potential clients into customers.

There are several Ecommerce SEO tips that you could use to boost your business.

Every online business owner wants to gain visibility in the search engine results page. For this reason, each one of them is trying to use various strategies to beat their competitors.

If your dream is to appear in the first position on the search pages, you have to work extra hard. Ecommerce SEO helps you to build a strong digital marketing strategy to generate natural traffic to your website. Below are some of the eCommerce SEO tips.

Analytics

As a business owner, you need to understand how traffic influences your online sales. By understanding how traffic affects your online sales, you will be able to analyze and track how your business is performing.

One of the ways to do this is by enabling Enhanced Ecommerce analytics tracking within Google Analytics. This Enhanced Ecommerce Analytics allows you to see how users are interacting with your products across the site. These insights give you a lot of information, including the shopping behavior of the customers.

It also offers other reporting features, such as checkout behavior, sales performance, and product performance. By looking into these reports, you get to understand your clients on a deeper level and make adjustments where need be.

It is, therefore, vital that you make use of the analytics data to help you make an informed decision, about how to optimize your store.

Competitor Analysis

The other strategy that you can use to get ahead of your competitors is doing a competitor analysis. Start by identifying at least five domains that your eCommerce business competes with. Doing a competitor analysis helps you get an insight into your competitors. By knowing what your competitors are doing, you will know how best to beat them in their own game.

If you don’t know who your primary competitors are, utilize tools like SEMrush. Once you determine your close competitors, proceed to do a heuristic evaluation. This is a usability inspection that helps you identify what your competitors are doing right. It also helps you know where they are falling short.

Check the pricing of your competitors’ products, including any promotions or discounts they are offering. You should also seek to learn how your competitors have positioned themselves in the market. Use the information you get to define your position in the market.

The other thing that you can look at is the keywords your competitors are using to attract customers. With this information, you will be in a better position to determine your competitive advantage.

Avoid Duplication

One thing that can bring your business down is the duplication of content. Duplicating content is the last thing you want to do when it comes to your e-commerce website.

You will realize that many eCommerce websites have the same product description appearing in more than one place on their website. This is conflicting because it becomes impossible to determine which piece is more relevant than the other, for a given query.

Duplication can result in loss of relevant results on the search engine results and, thus, loss of traffic on your side. Understand that filter and category options can lead to duplication because the filters used might create different URLs with the same content. Ensure you know what leads to duplication how best you can avoid the issue of duplication.

Site Structure

For your e-commerce store to do well, you need to provide a functional website that is easy to navigate. A clunky page design or structure will affect your search engine optimization efforts negatively. You, therefore, need to put the interests of the users first, as you create your website.

Create an intuitive design that makes it easy for users to interact and navigate. This will have a positive impact on your conversions because users will keep coming back. It is, therefore, essential to audit your navigation structure.

Look at Google Analytics, which helps you learn how users found your page and where the user navigated to, after visiting a specific page. Make it easier for the users to navigate through your website.

Also, get in the habit of creating URLs that are user friendly. They shouldn’t be too complicated for the user, as this might discourage them from visiting your site.

If you are in eCommerce, you need to be at the top of your game because every other online business is competing for the same customers as you. Invest in your website, and you will be surprised at how rewarding your investment will be, in the long run. Consider the SEO tips above.

What Exactly Is Technical SEO

Technical SEO refers to anything involving SEO that is done apart from the content itself. It is the focus of improving the technical aspects of your SEO efforts that allow search engine crawlers to properly crawl your website and index the related content. Now that you know what technical SEO is, we will be going over some of the key tips to ensure your technical SEO is up to par.

Top Technical SEO Tips:

1. Site Speed

This is one of the major tips that you should be looking to integrate into your SEO efforts. It’s important to have a site that loads as quickly as possible. After all, Google and other search engines are constantly looking to improve their own user’s experience.

Therefore, you want to do things that can improve your site’s speed as it will help boost your sites’ rankings. You can do this in a variety of ways. One, you should minimize the use of any images that are too large. Having compressed images is key to speeding up your site’s loading time. Another important thing you should do is keep your use of scripts and heavy plugins to a minimum.

You also want to try to get a fast hosting provider as it can speed up your site in a big way. All of these things can help improve your site’s SEO from a technical standpoint.

2. Creating A Sitemap

Another important technical tip that you want to utilize would be creating an XML sitemap as soon as possible. While you might think your site automatically gets new content indexed, you would be wrong.

An XML sitemap is a file that you submit which can help search engines fully understand what your website is about and it can help these crawlers navigate it properly.

It essentially gives a ‘table of contents’ to the search engine crawlers which can include information they need in order to properly crawl and rank your site.

3. Focus On Mobile

working on a mobile website

The majority of search engine traffic nowadays comes from mobile devices. Whether it be tablets or phones, you want to be certain that your site is scaling properly to adjust for the appropriately sized screens.

Without having a responsive site that scales to mobile screens, you risk providing a poor end-user experience which is something that Google and other search engines are not going to want to see. Without having a responsive site, your site will not achieve a high ranking signal.

Google has established mobile responsiveness as one of the highest-ranking signals which means that you are doomed if you don’t adhere to the importance of mobile-friendliness.

4. Rid Yourself Of Any Duplicate Content

Duplicate content not only creates a poor end-user experience, but it can completely wreak your ability to rank high within the search engines. Search engines can and will penalize you for having any kind of duplicate content on your site.

Therefore, you want to be proactive about this and avoid it at all costs. You can do this by installing plugins to look for this type of content which will allow you to get rid of it.

5. Use Tags

When you are putting together your website, you want to look to use tags when you are designing it. You want to have the appropriate tags that explain what the content is about and you want to have proper descriptions to ensure that it is completely relevant.

6. Structured Data Markup

Adding this code to your site is going to effectively make it easier for search engines to understand your content. This type of data will help you provide rich snippets of your site in order to give more information about the site in general. This can make your site stand out in the search engines which can improve your chances of converting a click.

7. AMP

Google has a project that effectively speeds up the delivery of your content to mobile devices by using a specially optimized code. AMP can help your pages load faster on every device, but most specifically on mobile devices. These websites are going to be very effective at getting your websites seen within the search engines because Google typically looks to prominently place them within the rankings.

Luckily, when you enable AMP, you aren’t going to sacrifice your images or videos. Instead, the code is stripped to bare bones which shouldn’t negatively impact your site in the least.

As you can see, there are plenty of things that have to be done on the technical side of things. Beyond the content itself, you need to integrate these technical tips into your SEO strategy to try to get your site to achieve the highest rankings possible. The technical portion of your SEO efforts can be just as important as the content side of things.