Tips On How To Build An Online Sales Funnel

No matter your business type, your sales funnel can dictate the kind of success you are able to achieve. Building out a highly optimized sales funnel can help you generate more sales throughout your business. Throughout this article, we will be going over some of the top tips on how to build out a high-performing online sales funnel.

First, What Is A Sales Funnel?

To start, your sales funnel is essentially a pre-designed path that your prospective customers will take from being a prospective customer all the way to becoming a customer.

A sales funnel is divided into 4 specific stages. The 4 stages are; awareness, interest, decision, and action.

For an online business, a visitor would land on your website either from an organic search or perhaps a paid advertisement. This visitor has now become a prospect for your business. From there, you will have a Call-To-Action like a lead capture form. This is when the prospect showcases their interest in what you are offering. From there, you guide them towards making a decision.

At the last stage of the sales funnel, the prospective customer becomes an actual customer when they ‘act’ on their interest.

Tips To Build Out A Good Sales Funnel:

1. Attract The Right Customers

When you are looking to build out a highly effective sales funnel, your first step is being able to attract customers in the first place. Figure out what your Unique Selling Proposition (USP) is. From there, you can analyze the competition. By analyzing the competition, you should be able to come up with ways your product or service is better than theirs.

By now, you should have defined your audience. While you could try to attract as many prospective customers as possible, that would be highly inefficient. The fact is, you want to narrow down prospects to high-converting prospects. Thus, by targeting them directly, you should be able to spend more time pushing ready and willing prospects through your sales funnel rather than wasting your time with those that aren’t even considered warm leads.

2. Creating a Highly Optimized Landing Page

The first step is sending interested traffic to a highly optimized landing page. You can completely kill-off the effectiveness of your sales funnel if you don’t tape the necessary steps needed to create highly optimized landing pages. The landing page needs to adhere to the interest stage. You want your landing page to generate more interest from the prospect. It should directly relate to whatever got them to your website in the first place.

For instance, if they clicked on a Facebook advertisement for a specific product, that landing page should be geared towards driving more interest in that product. You don’t want to send someone who clicked on a Facebook Ad for product A to a page with information about product B. Likewise, a landing page should encourage visitors to take some sort of action to get them to enter your multi-staged funnel. The best way to do this is by having a lead capture form to have them enter your email marketing list. To get someone to sign-up for your email marketing list, you will need to offer something in exchange for their information.

You should have something highly optimized to what they’ve already shown interest in. For instance, if someone clicked on an advertisement for cupcake recipes, you might have an e-book of “20 different killer cupcake recipes.”

3. Create An E-Mail Drip Campaign

Once you have successfully created a highly optimized landing page, you should have an e-mail drip campaign that you will funnel those prospects into. Again, this campaign should be highly optimized for the landing page the prospects took action with. This funnel should be designed to educate your audience and provide value.

Throughout this entire campaign, you want to be giving actionable content and value to your readers. This will build trust and help you gain authority. You want a prospect to have multiple points of contact with you prior to making them any type of offer. That way, you can develop enough trust and authority with them to improve the chances of converting them.

Don’t spam them with messages, but you should have each one going through the multi-stepped drip campaign that guides them towards the offer you are intending on making. In the final email, you should look to make the irresistible offer that you have been building up. This should be the decision stage in which you get them to ‘act now’ on their interest.

4. Up-sell and Provide Incentives

When someone takes action, you should thank them and reward them with incentives to buy more. They should be entering a completely different optimized sales funnel specially designed for existing customers.

By using the tips above, you should be able to create a high converting online sales funnel for your online business. You want to craft a good online sales funnel in order to maximize the number of sales you are able to make within your business. Having hot leads constantly cycling through your sales funnel can help you drive up profits in your business. Every prospect should be ushered through an optimized sales funnel within your business. You should be looking at your funnel to see what’s working and what might not be working.

Don’t be afraid to make small tweaks to your funnel to ensure that you are constantly improving it. Keep an eye on your competition to see what they are doing and how they are approaching their own funnel. It wouldn’t be a bad idea to enter your competition’s sales funnel to see exactly how they are ushering their own prospects through it. This can give you a first-hand look which will only improve your own efforts.

3 Top ClickFunnels Alternatives Worth Trying

ClickFunnels has established itself as one of the top funnel builders around. However, they are not the only funnel builder you can use. If you’re looking for the top ClickFunnels alternatives, then you’ve come to the right place. The top alternatives, including what makes them so great and how much they cost, include:

1. Convertri

Convertri is the best ClickFunnels alternatives out there. It makes building funnels fast, easy, and fun. Here’s what you should know about it.

About Convertri

Andy Fletcher is the creator of Convertri. He is a highly skilled internet marketer and software developer. Convertri can be used to create sales funnels and web-pages. One of the unique features of this software is its Accelerated Page technology, which allows your pages to load quickly.

The Pros & Features

  • Page Builder- Let’s not forget to mention the drop and drag page builder. Simply point and click and drag the elements you want to incorporate into your page. Within a short period of time, you can have a professional looking sales funnel.
  • Accelerated Page Technology- This technology is powerful because it is the reason why the pages you build are able to load fast. In fact, they load within a matter of seconds. This is important because if pages take too long to load, then your visitors will probably leave.
  • Templates- Convertri allows you access to hundreds of templates. You can choose which template you want to use, and then you can edit and customize it. All of the templates have been designed with conversions in mind.
  • Shopping Cart- With Convertri- Perhaps the best thing about the software is you can sell products and manage your orders. You can even track your sales.

Those are the top features of Convertri. If you want to experience all of the benefits and features that Convertri has to offer, then give the free trial a try. You will love Convertri.

Pricing

Convertri costs either $900 for the year or you can pay $75 per month. Both plans include the following:

  • 25 funnels
  • 250K impressions per month
  • 10 custom domains
  • Over 400 templates
  • 10 team members
  • 20 videos hosted
  • Unlimited products
  • SSL
  • Page importer
  • Split testing
  • 100GB video hosting

2. Builderall

Builderall is second on our list of top ClickFunnels alternatives. The plans from Builderall range from $19.90 per month to $69.90 per month. The more expensive the plan, the more stuff is included.

Features

  • Website Builder- The website builder lets you build pages and websites with ease. You can add many features and elements into your site too. Your pages and funnels will look appealing when you build them with Builderall.
  • Auto Responder- Builderall’s funnels have built-in auto responders. Auto responders are essential internet marketing tools. You can automatically email your list of subscribers, which you can also do with Builderall.
  • Membership Areas- With Builderall you can create membership areas when you build out your funnels and web-pages. This allows you to make money by allowing only members who have paid access to certain parts of your site.
  • Checkout- Another feature that makes Builderall a great alternative to ClickFunnels is the checkout options. You can sell products right from the page you built with Builderall. You can set up your checkout page to accept a one-time payment or you can set it for recurring payments.

Builderall is great for building funnels and for generating leads. It’s also the perfect tool to use if you sell virtual or physical products. Also, you can use Builderall to create events that will generate buzz. Hands down, Builderall is one of the best funnel builders around.

3. LeadPages

Last on our list is LeadPages. There are three plans to choose from with them being:

  • Standard Plan/$25 per month
  • Pro Plan/$48 per month
  • Advanced Plan/$199 per month

The Advanced Plan has the most features. However, each plan gives you access to an array of features. You will easily be able to build great looking funnels with any of those plans.

The Pros & Features

  • Lead Collection & Traffic- Unlike many other funnel builders and website builders, LeadPages allows you to collect unlimited leads. You can also receive unlimited amounts of traffic. In the long run, you can save a lot of money by using LeadPages over other funnel builders that have a cap of traffic and leads.
  • Unlimited Page Publishing- Another good thing about LeadPages is it lets you publish an unlimited number of pages. You won’t have to worry about exceeding bandwidth or reaching publishing limits. You can just focus on building out your funnels and pages.
  • Drag And Drop- LeadPages also has “drag and drop” features. This allows you to quickly build out your funnels. Simply drag the features you wish to add to your web-pages.
  • Other Features- Other features include countdown timers, various widgets such as an OpenTable reservation and you can add a video player. These are only a handful of features you can add to your pages. You will love being able to completely customize your pages with amazing features.

There’s no denying that ClickFunnels is the most popular funnel builder around, but the above are excellent alternatives. All of them are affordable and packed with quality features. If you want to build awesome funnels that have a good chance of converting, then look no further than those. All you have to do now is decide which funnel builder you should use.

Also, check out our post on GrooveFunnels which is another online marketing platform you definitely need to check out!