On your journey towards creating a top-ranking website, you will come across many different tactics. Some are more effective than others. But ultimately, the more strategies you use the better. You also want to try and master these strategies in order to make them even more effective.
But given that you are just starting this challenge, here are some top on-page SEO tips for your website. And to avoid any confusion, the topic of on-page search engine optimization will also be discussed.
Understanding More About On-Page SEO
On-page SEO basically means everything you do for visibility happens directly on the website. Off-page SEO, for example, will involve tactics like link-building and social media platforms. These help a lot, but your on-page visibility has to be prioritized. From there, you can increase your online presence with off-page strategies.
The following tips are some of the most common and best when it comes to gaining higher rankings and exposure. But you have to execute them with skill if you really want to see a significant difference.
How Fast Is The Loading Speed?
There are many areas in which high-ranking sites compete, and the loading speed can be considered one of the more important ones. Users love speed. And if you want to give your website visitors a good first impression, make sure every page loads almost instantly. If this means getting rid of all the distractions, ads, and pop-ups, then do it.
Every unnecessary aspect of the site that possibly slows down the loading speed is expendable. Because even search engines are going to check the loading time. And if the search engines are not impressed, your site gets placed at the back of the line.
Is The Site Functional And User-Friendly?
On top of the loading speed, you want to pay attention to the functionality of the site. Do all the internal links work as they should? Do users easily get where they want to be and does every page load as it should?
The functionality of the site is critical if you want to keep the bounce rate low and your visibility high. Failing to provide a site that flawlessly goes from one post to the next means losing a valuable edge.
How Well Does The Site Respond To Different Devices?
As you already know, many different devices are used to go online. In fact, about half of online users are utilizing mobile devices for their browsing experience. Now, the critical question you have to ask is how well your site adapts to these different devices?
Thanks to a variety of screen resolutions and rendering software, much more focus has to go into the responsiveness of your website. Because when the site doesn’t cater to certain devices, it will be ignored by search engines too.
Does The Site Provide Quality Content?
Many website owners think they can post any content and still get loads of organic traffic. In other words, they will publish any content they can find, whether it holds any connection to the theme of the website or not. Don’t make the same mistake.
If you want your site to have any hope of success, give your readers something to come back for. Whether it’s entertaining, informative, or just interesting, never let visitors feel like they wasted their time.
Are The Keywords Powerful And Relevant?
The keywords you ultimately choose serve as the direct link to users. Hence the reason for researching popular keywords that are relevant to the content topics. If there is no correlation between the keyword and content, expect to get penalized instead of promoted.
How Many Users Interact With The Site?
One of the best ways you can get search engines to notice your website is through user engagement. In other words, you want users sticking around for long periods of time. And you want them clicking all over the place. Because the more activity your website shows, the more visibility you gain.
Are You Using The Right Plugins?
Finally, ensure you only use the right plugins for the right purpose. Too many plugins will eventually cut into the loading speed and the overall user-experience. This is why you should take the time to research the plugins before installing them.
Of course, there are many other on-page SEO strategies you can use. But these will provide a great starting point.