Technical SEO refers to anything involving SEO that is done apart from the content itself. It is the focus of improving the technical aspects of your SEO efforts that allow search engine crawlers to properly crawl your website and index the related content. Now that you know what technical SEO is, we will be going over some of the key tips to ensure your technical SEO is up to par.
Top Technical SEO Tips:
1. Site Speed
This is one of the major tips that you should be looking to integrate into your SEO efforts. It’s important to have a site that loads as quickly as possible. After all, Google and other search engines are constantly looking to improve their own user’s experience.
Therefore, you want to do things that can improve your site’s speed as it will help boost your sites’ rankings. You can do this in a variety of ways. One, you should minimize the use of any images that are too large. Having compressed images is key to speeding up your site’s loading time. Another important thing you should do is keep your use of scripts and heavy plugins to a minimum.
You also want to try to get a fast hosting provider as it can speed up your site in a big way. All of these things can help improve your site’s SEO from a technical standpoint.
2. Creating A Sitemap
Another important technical tip that you want to utilize would be creating an XML sitemap as soon as possible. While you might think your site automatically gets new content indexed, you would be wrong.
An XML sitemap is a file that you submit which can help search engines fully understand what your website is about and it can help these crawlers navigate it properly.
It essentially gives a ‘table of contents’ to the search engine crawlers which can include information they need in order to properly crawl and rank your site.
3. Focus On Mobile
The majority of search engine traffic nowadays comes from mobile devices. Whether it be tablets or phones, you want to be certain that your site is scaling properly to adjust for the appropriately sized screens.
Without having a responsive site that scales to mobile screens, you risk providing a poor end-user experience which is something that Google and other search engines are not going to want to see. Without having a responsive site, your site will not achieve a high ranking signal.
Google has established mobile responsiveness as one of the highest-ranking signals which means that you are doomed if you don’t adhere to the importance of mobile-friendliness.
4. Rid Yourself Of Any Duplicate Content
Duplicate content not only creates a poor end-user experience, but it can completely wreak your ability to rank high within the search engines. Search engines can and will penalize you for having any kind of duplicate content on your site.
Therefore, you want to be proactive about this and avoid it at all costs. You can do this by installing plugins to look for this type of content which will allow you to get rid of it.
5. Use Tags
When you are putting together your website, you want to look to use tags when you are designing it. You want to have the appropriate tags that explain what the content is about and you want to have proper descriptions to ensure that it is completely relevant.
6. Structured Data Markup
Adding this code to your site is going to effectively make it easier for search engines to understand your content. This type of data will help you provide rich snippets of your site in order to give more information about the site in general. This can make your site stand out in the search engines which can improve your chances of converting a click.
Google has a project that effectively speeds up the delivery of your content to mobile devices by using a specially optimized code. AMP can help your pages load faster on every device, but most specifically on mobile devices. These websites are going to be very effective at getting your websites seen within the search engines because Google typically looks to prominently place them within the rankings.
Luckily, when you enable AMP, you aren’t going to sacrifice your images or videos. Instead, the code is stripped to bare bones which shouldn’t negatively impact your site in the least.
As you can see, there are plenty of things that have to be done on the technical side of things. Beyond the content itself, you need to integrate these technical tips into your SEO strategy to try to get your site to achieve the highest rankings possible. The technical portion of your SEO efforts can be just as important as the content side of things.